About Trade Show Savvy
Helping businesses succeed at trade shows through innovation and expertise.
Our Story
Trade Show Savvy was founded on the belief that every business—big or small—can thrive at trade shows with the right strategy, tools, and support. We combine cutting-edge technology, deep industry insights, and hands-on guidance to help our clients maximize ROI, cultivate meaningful connections, and showcase their brand at its best.
Meet Our Founders
Jeff Key
Co-Founder & President
Jeff is a transformative entrepreneur who has revolutionized multiple industries through innovative software solutions and strategic vision. As founder of PioneerRx Pharmacy Software, he created the market-leading system now powering pharmacies nationwide, steering the company from startup to industry leader. His expertise spans technology development and event marketing, where he's orchestrated impactful user conferences and trade show experiences that bridge businesses with cutting-edge technologies.
A Certified Meeting Professional (CMP), Jeff combines rare technical acumen with sophisticated event strategy expertise. His comprehensive knowledge of event operations, exhibitor engagement, and technology integration makes him an authority in the field. Now leading Trade Show Savvy, Jeff leverages his product development, marketing, and operational excellence to transform how companies create meaningful trade show presence. His hands-on leadership style and innovation-first approach help businesses achieve exceptional results both on the show floor and throughout their customer journey.
Marsha Bivins
Co-Founder & VP of Product
Marsha is a strategic leader in event production and operations, with a proven ability to execute seamless trade show experiences. With years of experience managing large-scale events, she has built a reputation for delivering high-impact results through meticulous planning and execution. Her expertise spans everything from exhibitor logistics to client engagement, ensuring that every detail is optimized for success.
A Certified Trade Show Marketer (CTSM), Marsha combines her deep industry knowledge with a hands-on approach to project management, helping businesses maximize their presence and impact on the trade show floor. She has guided countless exhibitors through the complexities of event execution, ensuring they achieve measurable success while enhancing attendee engagement.
Beyond her operational and strategic expertise, Marsha has shared her insights as a podcast host, covering industry trends and best practices. Her passion for the trade show industry and commitment to innovation make her an invaluable resource for companies looking to elevate their event performance and drive long-term success.